If used correctly (and strategically), Google Maps can play an important part in your digital marketing strategy. Do not ignore them, but make sure to answer the customer and apologize for any negative experience caused. So, that being in Google Maps is not only about visibility but also about the positioning of your business. Note: Any business might receive negative reviews. You can launch a campaign on social media, offer a discount, or just email them to ask their opinion on your business and ask them to rate you.īy the way, reviews have their own ranking factors (bet you have seen how Google pushes some of them to the Most Relevant section): How do you get them? First and foremost, you can encourage your clients to leave reviews. Get more reviewsĪs I’ve mentioned above, reviews do impact your positions on Google Maps and in the local pack. Good: Geek SquadĪll in all, your business name must be exactly like your actual legal name without any additional keywords or phrases. Containment information indicating that your business is located inside another business.Service or product information about your business, unless this information is needed to identify a department within a business.or irrelevant legal terms unless they are part of your business’s legal name. Phone numbers or website URLs, unless they reflect your business’s legal name.Business hours information, including closed/open status.Fully capitalized words (except for acronyms) or unnecessary spaces.Bad: Pigs & Butter, the Best Meat in the City.
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